It would be naive for me to take a firm position based on reading a few articles/blogs/web sites, but clearly this is a hot topic for designers. Organizations such as NO!SPEC are adamant that designs should not be created 'on spec'. Designer and blogger Steph Doyle defines designing on spec:
- "This practice occurs when a designer presents a concept or idea that hasn’t been paid for in hopes of winning a pittance for their effort. Spec work has become a major force in devaluing the perception of graphic design in the business world and the major players involved in accelerating this practice are the novice designers themselves."
