It would be naive for me to take a firm position based on reading a few articles/blogs/web sites, but clearly this is a hot topic for designers. Organizations such as NO!SPEC are adamant that designs should not be created 'on spec'. Designer and blogger Steph Doyle defines designing on spec:
- "This practice occurs when a designer presents a concept or idea that hasn’t been paid for in hopes of winning a pittance for their effort. Spec work has become a major force in devaluing the perception of graphic design in the business world and the major players involved in accelerating this practice are the novice designers themselves."
Seems like a good thing if more potential designers have the opportunity to have their ideas seen. Let the best designer win.
ReplyDeleteReminds me of how youtube, myspace, and other platforms have allowed musicians to reach audiences, creating some success for hungry new talent, and hurting established musicians' profit margins.
I tried to comment yesterday, but for some reason it wouldn't accept my post. Maybe because I was on a mac.
ReplyDeleteAnyway, I will try and remember what I had said.
I thought your post was good and to the point.
I hope this issue isn't black and white.
I think corporations and big business will continue to use design firms to make sure the job is done right the first time. Crowdsourcing design for this audience may mean they lose time and consistency.
Actually getting credit and compensation to the contributing members of a crowd seems to be difficult, and this is one of my few problems with the entire process.
ReplyDeleteNot only is compensation fair, but it is an incentive to participate. If you know you can make a living from good ideas, you'll spend more time coming up with them.