Picture: from http://www.redwinebuzz.com/winesooth/
Corporate blogging comes with its own set of challenges. Here are some simple guidelines that should be followed to make a blog unique from other media outlets.
- Do not try and imitate newspapers or scientific journals. A blog should be more personal and provide a unique perspective.
- The point of the blog is to communicate the companies initiatives and objectives to the customers.
- Find an audience and stick with it. You can not please all of the people all of the time.
- Ensure the designated bloggers for the company know what is and is not an open topic for discussion (ex. no proprietary information should be published).
- Realize developing a blog with a clear message and audience takes work. Do not expect overnight success.
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Corporate Blog - Wikipedia
Corporate Blogging Book
